Because marketing shouldn’t feel this complicated.

We work with growing B2B businesses that need strategic thinking behind their marketing and the people to deliver it. We get close enough to your business to understand it like our own. We care. And we want it to work as much as you do.

Because marketing shouldn’t feel this complicated.

Most B2B businesses don’t have a strategy problem. They have an execution problem.

The problem

When you’re running everything, marketing is the first thing to slip. There’s always something more pressing, so marketing happens in bursts, loses its thread, and never gets the attention it needs.

The gap

So you’re stuck between consultants who hand over a strategy then leave, and agencies that stay at arm’s length and rarely connect the thinking to the doing.

The solution

That’s the gap we fill. You get experienced marketers who learn your business and market fast, work out what needs doing and why, and then make it happen.

How we approach the work.

Our approach follows a simple structure that connects thinking with delivery.

PROBLEM

We work out what's really going on.

We start with an honest audit of your market, your customers and what makes you different, so we can see clearly what’s working, and what isn’t.

OPPORTUNITY

We find out where you can win.

We identify the marketing opportunities that are right for your business. We bring fresh thinking and best practice to help you act on the ones most likely to pay off.

WHAT & WHY

We build a plan you can actually use.

A clear, prioritised plan that says what needs doing, when and why, built around the time and budget you actually have.

EXECUTE

This is where most plans stall.

We stay close to delivery. If specialists are needed, we bring in the right people and manage them for you. Years of working with marketers means we know who’s good and how to get the best from them, so you don’t have to.

REVIEW

We keep improving.

Marketing is never set and forget. We keep an eye on the results, test what we can, and change tack when something isn’t landing. It’s how good marketing stays good.

Where Strategy Meets Delivery.

Brand & Positioning

Look and sound like yourselves.

We build brands that are clear, credible and distinct, whether you’re starting fresh or sharpening what you’ve got. We only put our name to work we’re proud of.

Websites

A website that works hard.

We design and deliver websites that represent your business properly and support commercial growth.

Content & Campaigns

Marketing that keeps you in front of the right people.

Consistent, purposeful marketing that builds your reputation, keeps you front of mind and generates opportunities.

Marketing strategy and planning
Content creation
Social media strategy and management
Email marketing
Case studies and brand storytelling
Content optimised for search and AI discovery

Projects & Programmes

Experienced marketeers who can manage the work for you.

We manage and deliver complex marketing projects and programmes end to end. We’ve done this from inside organisations, so we understand what’s needed internally and externally.

Marketing audits and strategy
B2B loyalty and retention programmes
CRM and marketing automation
AI integration into marketing workflows
Team training and capability building
Senior marketing oversight

Not sure which is right for you?

Not a layered agency. Not a solo consultant.

We take responsibility for making marketing work properly.

For some businesses, we lead strategy. For others, we deliver campaigns. Often, we do both.

We stay close to your business, work out what it needs, and make sure the right work happens. We lead the thinking and bring in specialists when they’re needed, so marketing finally runs properly without you having to chase it.

You work directly with Anna & Rachel.

You work directly with Anna and Rachel, two senior marketers. We take the whole job off your plate: the thinking, the right people, the delivery and the standard it’s held to. You only pay for what you actually need.

B2B businesses at a point of change.

What we hear

Marketing feels reactive and fragmented, different things happening with no real thread

We’ve outgrown DIY marketing but aren’t ready to take on a full agency

Our brand and website haven’t kept pace with how much the business has grown

We have plenty of ideas but no clear plan for how to make them happen

We work with ambitious businesses that have outgrown their current marketing setup. If any of these feel familiar, we should talk.

Sectors we know well

In their own words .

A small selection from the businesses we’ve worked with.

Charlie Crow

Apollo Civil Engineering

Sebastien Barth

C4 Logistics

Dominic Keohane

Innate Change

Ethan Wadsworth

Discrete Heat

From the outset, Rachel really understood what we were trying to achieve and asked all the right questions, which made everything feel straightforward. The whole process was smooth and easy, with clear communication throughout, and it was reassuring knowing things were progressing without needing constant input from us. The end result genuinely exceeded our expectations.

I found it very pleasant working with Rachel and Anna. I never had to chase for progress which is a luxury these days! They kept me updated every step of the way. The project was completed efficiently without requiring heavy involvement from my side, which made the whole experience seamless.

Anna brought a thoughtful and strategic approach to our marketing conversations, consistently creating space for clear thinking while also being prepared to lead decisively when direction was needed. Her ability to balance creativity with structure made the process both productive and engaging. What stood out most was her professionalism and commitment. Together with Rachel, they were collaborative, responsive, and easy to work with.

If you’ve ever felt the pain of a marketing agency palming you off to the juniors, delivering the bare minimum, and standing there with their hand out for every minute asked…. then you need to be rethinking who you have advocating for you.

Marketeers not only need to care about you and your business, they first need go truly understand your business and it’s objectives…

No one I’ve met has the ability to step into your AND your clients shoes as effectively as Rachel and Anna can.

They bring together decades (sorry ladies 😅) of experience in the product manufacturing sector, and deliver that experience in a way that feels modern and up to date.

Businesses we’ve helped move forward.

Fox Windows & Doors

Fox Windows & Doors had built a strong reputation locally, but needed more consistent marketing direction to support growth and strengthen its premium positioning. We provide ongoing strategic and hands-on marketing support across campaigns, content and brand activity, helping the business stay visible and commercially focused.

Sector

Home Improvement

Services

Campaigns Content Social media Strategy

What we did

Provide ongoing marketing direction and planning

Manage content creation across digital and social channels

Write blogs, campaigns and customer-facing communications

Deliver newsletters and email marketing

Support paid social campaigns and promotional activity

Assist with events, launches and showroom campaigns

Help maintain a premium, consistent brand presence across all touchpoints

Apollo Civil Engineering

Apollo Civil Engineering was a relatively young business with a strong reputation already developing through the quality of its work and relationships. The team had a clear sense of what they wanted the business to represent, but lacked the core brand and marketing foundations to support future growth. We helped create a more professional and credible identity that reflected the capability and ambition of the company.

Sector

Civil Engineering

Services

Brand Marketing strategy Website

What we did

Developed and launched the company’s first ever website

Created clearer service messaging and structure across the business

Evolved the brand beyond a single logo into a full suite of branded assets

Designed marketing templates and supporting company materials

Wrote and designed a new company brochure to showcase services and capability

Discrete Heat

Discrete Heat is a growing challenger brand in the heating sector, with ambitious plans and a fast-moving product and commercial environment. We worked as an extension of the internal team, providing ongoing marketing support.

Sector

Heating

Services

Brand Content PR Social media

What we did

Managed ongoing content planning and campaign activity

Delivered social media strategy and day-to-day content support

Created graphics, brand assets and marketing materials

Supported PR activity and wider communications

Helped maintain consistency across channels as the business grows

Provided flexible senior marketing support

Bullfix

Bullfix entered a crowded and highly competitive market with a genuinely innovative product, but needed a brand and launch strategy strong enough to stand out. We helped shape the business from the ground up, creating a bold identity, clear positioning and the marketing assets needed to launch into the trade.

Sector

Heating & Plumbing

Services

Brand Campaigns Event Packaging PR Website

What we did

Created the brand identity, positioning and visual direction

Designed and built the launch website, including content and messaging

Developed packaging and supporting marketing collateral

Supported exhibition activity and launch campaigns

Planned social media and wider brand activity

Associated Asphalt

Associated Asphalt had strong operational capability and reputation in the market, but little structure around its marketing activity. We helped bring clarity and consistency to how the business presented itself.

Sector

Civil Engineering

Services

Marketing strategy PR & content Website

What we did

Delivered a new website with improved structure, messaging and user experience

Built a practical marketing framework the team could work from internally

Developed clearer service positioning and communications

Introduced PR support to help raise industry profile and credibility

Reviewed SEO performance and identified expanded keyword opportunities

Created a more joined-up approach to ongoing marketing activity

C4 Logistics

C4 Logistics had grown into a highly capable specialist operator, but the brand and marketing no longer reflected the scale and expertise within the business. We repositioned the company around its strengths creating a clearer, more credible market presence.

Sector

Logistics & Customs

Services

Brand Content Marketing strategy Website

What we did

Repositioned the business around its expertise
Delivered a full brand refresh, messaging framework and tone of voice
Planned, wrote and launched a completely new website
Developed an ongoing LinkedIn and content strategy
Created case studies, operational storytelling and thought leadership content
Provided ongoing strategic marketing support

Anna Clague & Rachel Hayden.

Two senior marketers. One focused partnership.

Anna Clague

CO-FOUNDER

Anna combines strategic thinking with a natural instinct for delivery, across corporate, agency and B2B SME environments. She has a sharp eye for proposition, content and creative work.

She builds strong working relationships and keeps projects moving with clarity and momentum. Plans don’t sit in documents, they get implemented properly, consistently and to a high standard.

Anna works closely with clients, understands the operational detail, and makes sure marketing activity is aligned and progressing at all times.

Rachel Hayden

CO-FOUNDER

Rachel’s background spans marketing leadership and executive coaching, with experience across both operational marketing and strategic board-level roles.

She brings commercial clarity and confident direction to every partnership. Strategic by nature, she sees the bigger picture but is equally comfortable rolling up her sleeves and getting things done.

Rachel understands how marketing needs to perform at leadership level, the pressure of budgets, targets and accountability, and ensures strategy translates into focused, practical action.

Together, we bring strategy and delivery into one accountable partnership.

Over 40 years of combined experience. Honest, quality-driven, and as invested in your business as you are. We care about the work we put into the world and about the people behind the businesses we support.

Frequently asked questions.

What is Marketing Powerhouse?

Marketing Powerhouse is a marketing consultancy based in Warwickshire, founded by Anna Clague and Rachel Hayden. We work with growing SMEs that need senior marketing thinking and the people to make it happen. Most of our work is B2B, across construction, the built environment, home improvement, manufacturing, professional services and other technical sectors.

Is Marketing Powerhouse a marketing agency?

We call ourselves a consultancy, though we deliver as well as advise. The difference from a typical agency is that there’s no account manager or junior team sitting between you and the people doing the work. You deal directly with experienced marketers who stay close to your business.

Is Marketing Powerhouse a marketing consultancy?

Yes. We bring the strategic thinking you’d expect from a consultancy, but we don’t stop at the strategy document. We help you put it into practice, so the thinking turns into work that actually gets done.

How are you different from a traditional agency?

Most agencies are built around producing outputs. We start a step earlier, with what the business needs commercially, then stay involved through delivery. We challenge the thinking where it helps and bring in the right specialists when they’re needed, then see the work through to a standard we’re happy to put our name to.

Who do you work with?

We work with growing SMEs, usually owner-led or with a small in-house team. The businesses that get the most from us tend to need clearer marketing direction / have outgrown reactive, ad-hoc marketing / want senior marketing support without hiring in-house / want a close working relationship rather than a layered agency.

What sectors do you work in?

We work mostly in B2B and specialist sectors: construction, the built environment, home improvement, manufacturing, professional services and other technical businesses. We pick up new sectors quickly, so if yours isn’t on the list, it’s still worth a conversation.

Where is Marketing Powerhouse based?

We’re based in Warwickshire and work with clients across the UK.

Do you offer strategy and delivery?

Yes, both, and they’re connected. On strategy we cover positioning, messaging, planning and marketing direction. On delivery we handle content, websites, campaigns, communications, or manage the specialists who do. Most clients want some of each.

Can you work alongside our in-house marketing team?

Yes. We often work as an extra pair of senior hands for an in-house marketer who’s stretched. We can lead where you need direction, or simply take work off your plate and run with it. You stay in control, we make it happen.

What does it cost?

It depends on what you need. We work on one-off projects, ongoing retainers and flexible support, scoped around your goals and budget. You only pay for what you actually need, with no agency overhead for skills you’re not using, and we’ll always be clear on cost before we start.

How do we get started?

It starts with a conversation about where you are, what’s working and what isn’t. If we’re a good fit, we’ll suggest a sensible first step. We only take on a small number of clients at a time, so when it’s right, we move quickly.

If marketing feels harder than it should, let’s talk.

An honest conversation about where you are, what’s working and what isn’t. No hard sell. We work with a small number of businesses at a time, so when it’s a good fit, we move quickly.